Since 1988, between tradition and innovation: history of the evolution of an Italian family business.
The quality of our products, the diversification of our storage warehouses and the attention at all stages
of the production chain are the essence of the work we do day after day.
For over thirty years we have been following the single grain, pampering it, caring for it and
transforming it into something more delicious, maintaining its nutritional properties that will arrive
intact in the homes of all families.
Experience in the marketing of cereals and agricultural products, in Italy and abroad.
Today, Zara Cereali boasts an important reputation on the national and international market, for our raw material storage capacity that allow us to sort high quality products for them to meet the needs of our best customers.
But let’s start from the beginning. From a very young Gianluca Zara, with a strong entrepreneurial ability and foresight in running a company, which was born as a simple marketing company in 1988, up to the current Zara Cereali, managed at a family level, which has grown over the years and renewed.
During the early 2000s the big turning point came: a significant investment strengthens the company and leads to a significant extension of the collection centre, to which is added in 2015 the brand new branch in Montenero di Bisaccia.
Not just simple products, today Zara Cereali deals with the creations, transformation and marketing of cereals, legumes, oilseeds and flours.
Cultivated in the Molise soils by sought-after farmers, the entire production is subsequently controlled by agronomists to guarantee the highest quality, with zero pesticides residues, all with absolute respect for the environment.
In addition, Zara Cereali uses periodic checks in specialized laboratories to certify the maximum authenticity of all products.
We are always attentive to the request of all the demanding and qualified markets. The wide range references proposed is marketed with specific brands, diversified by sales channel and by end user, so as to be able to highlight all end consumers from the largest to the smallest.
Quality is guaranteed by modern system and equipment. The company, in fact, has a laboratory that employs qualified personnel to be able to analyse each batch of wheat delivered and stored. The main purpose is to guarantee customers safe, healthy and excellent raw materials. To ensure all this, the company has adopted a system for taking the sample of the material through the control of the HACCP risk analysis and the ISO22005 certification which is the international reference document for the certification of the agri-food traceability system. In fact, if a non-compliance of a hygenic-sanitary nature occurs, it allows on one hand to go back up to the point of the production chain where the problem originated, and on the other hand, if necessary, to proceed.
